5 Ways to Put Lead Generation for Online Business on Rocket Fuel
There are several incredibly simple ways to enhance lead generation, but I will be the first to admit I didn’t take advantage of them until just recently.
It wasn’t until about 6 months ago when I realized the importance of capturing leads for my email list. I assure you, this “a-ha” moment was also coupled with a face palm. Why had it taken me so long to wisen up?
Well, the answer is simple; I hadn’t discovered landing pages and opt-in boxes yet.
There are several software programs that allow you to optimize these tools, but first, let’s cover the fundamentals.
What is a Landing Page?
Before I discovered lead gen software, I didn’t truly understand the importance of landing pages. A landing page is a page on your site that has one main focus; turn that visitor into a lead.
The simplicity of landing pages is what makes them effective. There should be no distractions. All you need is a perfectly worded heading, an eye-catching image, a killer call-to-action, and a simple opt-in form.
So, now that you know the basics, how do you use them to turn into leads?
5 Tricks For Turning Landing Pages Into Leads
1) Social Media
Social media is great because each platform offers you a spot to link to your website. Now, most of us use it to link to our homepage, but what if you linked to a landing page instead?
The trick to this strategy is that each platform can link to a different landing page. Pinterest can be customized for the particular lead you are likely to gain off their site, while Facebook can be designed for something completely different.
Speaking of Facebook, another great way to utilize this social media tool is to create custom tabs. The best part is that certain software programs integrate seamlessly with it.
Simply use those little tabs below your cover image to drive people to sign up for your offers. They won’t even have to exit Facebook to do this, which means Zuckerberg will be just as happy with you.
Even better, drive a few Facebook ads to this tab and you’ll be rolling in leads.
2) Post Call-to-Actions
There is an art to creating call-to-actions that actually prompt someone to take an action. Maybe you’ve nailed the copy down, but here’s where most people lose out; they don’t send that person a landing page.
If you think about it, once someone has read an entire post and has remained engaged enough to click that CTA, you should be using it as an opportunity to offer them an opt-in bribe that will make them want to sign up to your list. It’s a surefire way to make the most out of this little link.
3) 404 Pages
We’ve all landed on one of those bleak 404 broken link pages that offered a generic “Oops” and sent us back to the homepage. Let’s be real, there was nothing fun about that page…until now!
First, let me start by explaining that we don’t mean for there to be broken links on our sites, but over time it happens. So, why not make the most of the inevitable?
Targeting potential broken links with a landing page link is an opportunity to keep that reader on your site, turn their experience around AND convert into a lead for you.
I’d say that’s a win-win!
4) Guest Post Bio
I’m a huge believer in the power of guest blogging and there are so many reasons why.
Besides putting yourself and your message out there for a whole new audience, you have the opportunity to turn your guest post by line into a lead.
So, how do you do this? Tease the reader with an opt-in offer right there in your author bio. Create a link that speaks specifically to that audience and will take them to a customized landing page.
For example, if I were to use this post to speak to the audience, I might create a landing page that starts off with “Hey there Blogela Pro!” This creates the illusion that you are speaking directly to them, which makes that individual more likely to sign up for whatever it is you are offering.
5) YouTube Videos
YouTube is a great way to mine new leads and create new relationships, and many of us already make use the description section by adding a link.
Did you know that you can also include custom links right there in the video itself? These are called external annotations and they can send your viewer outside of YouTube and straight to a custom landing page.
Perhaps the best time to place these external annotations is at the end of your post or during a blooper reel. This is an opportune time to tease your viewer and pique their curiosity.
So there you have it, 5 savvy tips for creatively utilizing your landing pages and increasing lead generation. You’ll be rolling in email sign ups before you know it!