Blog Tips For Beginners- Is Keyword Research Necessary?
What is a keyword? Keyword is an important term that you will be encountering as soon as you decide to involve in online marketing. While I can reel off numerous technical definitions of keyword, the best and simplest way to understand it is as follows. Consider a person who wants to find information about making money from blogging.
He / she will type certain words or phrases into the search engine to find information. These words could be something like blog tips, blogging tips for beginners, blog tips to earn money or earn money from blog etc. Each person uses different keywords to search information about a given topic.
Relation of Keyword to Your Topic and Niche
In case you have forgotten, let me remind you that your primary intention in going through these blogging tips for beginners is to make money from blogging. So recollect what I discussed about how to choose a topic. Your chosen topic is the market that you are going to explore with your internet marketing tool, which is your blog.
The entrance to this market has many doors which can be called as niches.
The keys that open the niche doors and allow you to do business in your chosen market /topic are called as keywords. I hope this clearly explains the significance of keywords and their ability to make or break your online business.
How Do Keywords Relate to the Advertiser?
Now let us take a look at the scenario from the other side of the door that is from the market. The businessperson who wants to get more customers into his / her marketplace will obviously be equally interested in these keywords. This is because he / she knows very well that the perfect keywords can send them more customers.
So the amount of money that these marketers are willing to pay for advertising on these golden keywords is obviously higher than the deadbeat ones. This means that the advertiser prefers placing ads that are centered on these words and are willing to pay extra to place such ads on websites or blogs that are optimizing their content around these keywords.
Even though these blog tips are quite detailed, I am sure that many of you will be having numerous doubts and queries on this topic. Please feel free to post any questions in the comments section. I might have to post 1 or 2 more posts to cover keyword research and selection of keywords in detail, so keep checking back. Hope you are loving what you learn here folks!
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