Did Google Panda Update Sneak In With EMD Update?
Many sites experienced a huge turn around in their search engine traffic since September 27, 2012. Matt Cutts hinted only about the EMD Google update (on September, 28th) on Twitter and described it as a minor weather report affecting only 0.6 % of US-Eng search queries.
Contrary to what Matt Cutts described as a minor weather report, a massive amount of sites got displaced from their #1 position on SERP and page #1 of SERP for related keywords.
Was It Actually a Google EMD Update?
Reports coming in from various parts of the globe clearly show that many of the sites that got axed did not even have exact match domain names (EMD).
Looking back at the history of Google updates, every one simply assumed that they were messing up the results as usual.
But the real culprit behind the huge number of sites getting affected would be our old friend-foe from the Google zoo- Panda!
Is It a Panda Update Again?
Yes, Google Panda cannot stay away from sites for too long and that is why it keeps coming back so often.
The weirdest part is that the latest Panda update almost sneaked in, wreaked havoc and then acted as if everything that happened had the EMD update to blame.
Now, it has been confirmed that Google released its latest Panda update exactly a day before the EMD update, but the entire focus was diverted away from Panda update to the EMD update.
How Much Havoc Did Panda Update Cause?
Well it was way above the effect of EMD update, because Google states that it affects 2.4 % of English search queries.
Now I do not understand why Matt Cutts failed to mention anything about the Panda update and chose to tweet only about the EMD update, when Panda update actually impacted 4 times more English search queries than the EMD update. It also affects 0.5 % French and Spanish queries as well.
So Which Google Update Axed Your Site?
Now webmaster whose sites got axed are confused and do not know if the axe was in the hands of Panda or if it was with EMD.
Matt Cutts specifically emphasized that EMD update had nothing to do with Panda / Penguin. But if you look closely, you will realize that both EMD and Panda updates were intertwined and linked to each other, because both updates are targeted at the same focus- low quality content.
Sites that had exact match domain names are now going crazy in finding out if it was their domain name that pulled their site back in the SERP or if it was a combination of both low quality content and exact match domain name together.
How to Recover from the Panda Update?
Okay, so you can assume that it was Panda that ate up your site’s SERP rankings if you have been affected since September, 27th and have no exact match keywords in your domain name. So recovering from the backlash needs more attention towards quality of your content.
Google had released a useful tool to recover from Panda update about a year ago. Basically the tool was a questionnaire that you could use to assess your site’s quality.
Read through your content and then use the Google Panda questionnaire to find what is wrong with your content. Make a note of all the defects and then focus on rectifying them one by one.
No matter whether it was Google EMD update or Panda update or any other latest Google update that axed your SERP rankings, the lone way to recovery that is common to all of them is by providing content that is of value to your readers and visitors.
In addition keep away from any of the black / grey hat seo tricks and do not indulge in link trading or connecting with spammy sites.