EMD Google Update: Is It Mass Genocide of Exact Match Domains?
Unless you were hibernating in a deep dark cave underground, you might have heard some bloggers, all SEO experts and every internet marketer scream about EMD update by Google in the last week of September 2012.
Most of the stuff we all heard were panic reactions by the so- called ‘overnight Google EMD update experts’ who began prophesying doom for the EMDs or the exact match domains.
What is Google EMD Update?
What exactly happened on September 28th, 2012? Well, it was too early to say in September, but now that it is almost a week after the update, I guess the time is ripe to find out what EMD Google update means and evaluate its impact upon web users and website owners in general.
The update is supposed to affect 0.6 % of English-US search queries and prevents sites with exact match domain names and low quality of content from showing up in SERP.
To simplify this more further for beginners, it means that websites that have domain names that exactly match certain niche keywords will be affected, but only if the content they have on their site is low in quality.
Important Criteria Mentioned in EMD Google Update
Before we panic and run off to check our site’s SERP results, let us first examine the two important criteria mentioned by Google in the update:
1) The domain name must be an exact match. This clearly specifies that the domain name must be made up of ONLY keyword/s and no other extra words as prefix / suffix.
So if the keyword is blog seo, then the domain name must be blogseo.com / blogseo.any extension.
2) The content on the site must be low quality. Now that brings us to the logical question about what exactly is considered low quality by Google?
It is definitely tough to describe this clearly, because as we all know, Google updates keep changing the meaning of quality content every 3 or 4 months a year.
Who Were Affected By EMD Update?
0.6 % of English-US searches does not imply a huge number of the websites, but if you take a look at the real picture, facts are quite different from what Google claims. Over the last week, a huge number of website owners with EMDs have been complaining about their sites being