Every Blogger’s Guide to Editing for Creating High Quality Blog Posts
5) Title Of Your Post
Other than making your title interesting and click worthy, you also need to ensure that it is relevant to your post idea. Optimize your title for SEO by adding keywords related to your post and edit it in such a way that the keyword is placed within the first 60 characters.
Your metatag is very important for 2 reasons. First of all, it is the snippet or preview that readers finding your post on search engines actually get to read. So, make it interesting and attractive. Secondly, the search engines will display 160 characters of your metatag. So, it is also the optimum location to place your keyword.
Speaking of keywords, edit your post to include all the right keywords and ensure that you have placed them at strategic locations.
8) Check Key word Density
When using keywords, it is best to embrace the ‘less is more’ policy. You really don’t want the search engines, especially Big G to think you are spamming and stuffing keywords into your posts.
While there is no specific keyword density limit laid down by the search engines, seo experts belive that it is better to keep it within 2-3 %.
But when you are writing high quality posts that are focused on a particular topic, it is quite commonplace to exceed this 3 % limit.
What I suggest is that you write as you would normally do and then trim the excess keywords while editing. You can always use alternative keywords as replacement for the excess keywords.
Before you publish your post you need to check it for link placing opportunities. These links are of two main kinds: inbound and outbound.
Inbound links are extremely necessary for better connections between your blog content and also improve page views and on site time.
Outbound links should point towards authority sites, specifically towards related posts on those sites.
10) Affiliate marketing
In case you are into affiliate marketing, you will need to check if your post has placed the relevant affiliate links, banners or codes.
Blog posts that are only text cannot be called high quality, because it is only when you add related media that your readers can reap full benefits of the post.
Media can be images, videos, infographics etc. Just ensure that all of them are related to your posts and actually help to describe your post topic in more detail.
When editing media, make sure that you have not infringed upon any copyright laws. The general tendency among bloggers is to use free Google images.
Try and avoid that if possible. Another crucial point to note while editing images before publishing your posts is to include relevant alternate tags for images.
Now you are closer to the final stages of your editing. Check if your blog post is properly formatted or not. Does it look easy on the eye? If not, break the post into several paragraphs, which contain no more than 3/ 4 sentences each.
Also remember to divide the main topic into 4/6 sub-topics as mentioned in my dissection technique for writing high quality blog posts.
This is one feature that even veteran bloggers seem to misunderstand. I have seen many of them filing their posts under several categories. This is not the right way to optimize your blog for seo.
Speaking of categories, another of my pet peeves is the ‘uncategorized’ category which I see on countless blogs.
Don’t use this, because you are not providing any value to your readers. Arrange your blog post under the right category and make it easy for them to find it.
14) Overall Appearance
Give a quick overall check of your post and see if you have left out anything. Is there anything to add, delete or enhance? Does the post convey your ideas as you envisioned it to do? At this stage, you should stand in your reader’s shoes and read the post as they would.
15) Final Check
Check if all the links are working or not. If you have promised to share any eBook or report with your readers, check if you have provided the download details and links or not.