Why Does Google Love Long Tail Keywords?

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Hello friends! This is the 1st post of this year 2015 and I would love to use this opportunity to wish you all a fantastic New Year. Last year, (i.e. just 2 months ago) we discussed about long tail keywords and tried to understand its importance to niche blogging and how it affected sales and conversions.

Today’s post is going to dig into long tail keywords a bit more deeper and try to look at their importance from the SEO (or search engine traffic) point of view.

"niche keyword research tips"

Long Tail Keywords and SEO Have an Old Past

Long-tail keywords became accepted as a splendid way to gain search traffic a few years ago. Search engine rankings were easier to attain, competition was lower, and it was relatively convenient to keyword optimize for pages that targeted around such keywords.

But long-tail keywords still work and continue to be a powerful way to increase search traffic, particularly with the growing competition over heavily sought primary keywords.

Moreover, long-tail keywords perform much better than in the past. However, that’s only the case when we have a clear understanding of how to make them work for our SEO objectives.

 

Why Does Google Love Long Tail Keywords?

It’s getting increasingly obvious that Google is trying to become an all-in-one destination for people to find information. Much like you’d ask a friend “how’s the weather in Florida?” or “how much is 79*9?” and expect getting a response that is to the point, instead of a checklist of website links from which you could look for your answer, Google is also heading in that direction. Try those searches in Google yourself and you’ll get answers as outcome.

 

Mobile Trends and SEO

Google’s emphasis on the mobile market is largely on Google Now – a system that gets you answers by means of voice commands in natural language.

This means that the present generation of web surfers will increasingly be typing in (or voicing) their queries on Google. Certainly, a considerable amount of people will continue to be hunting for keywords like “head lice remedies”, but there will also be an increasingly high number of folks who are likely to ask or type “what are the home remedies for head lice?” on Google.

And this is precisely what is triggering the growing interest of bloggers, marketers and all kinds of people involved in online business in long-tail keyword targeting in SEO.

People who are beginning to use Google – who’ve noticed Google furnish direct solutions to questions on weather, mathematics, currency rate of conversion, definitions, etc. – are going to just input their question into Google, expecting a pertinent reply. That’s the beginning of the long-tail resurgence which is occurring right now.

 

Google Wants To Help You Find Quick Information

It’s becoming increasingly clear that Google is trying to become an all-in-one destination for people to find information. A lot like you’d probably ask a friend “how’s the weather in Florida?” or “how much is 79*9?” and anticipate getting a response that is to the point, rather of a checklist of website links from which you could look for your answer, Google is also proceeding in that direction. You should try those searches in Google yourself and you’ll get answers as results.

Google’s focus on the mobile arena is chiefly on Google Now – a system that gets you solutions through voice commands in natural language.

This indicates that the current generation of web surfers will increasingly be typing in (or voicing) their queries on Google. Certainly, a ton of folks will continue to be looking for keywords like “head lice remedies”, but there will also be an increasingly large number of folks who are likely to ask or type “what are the home remedies for head lice?” on Google.

And this is exactly what is sparking the resurgence interest of bloggers, marketers and all kinds of people involved in online business in long-tail keyword targeting in SEO.

People who are beginning to use Google – who’ve noticed Google furnish direct solutions to questions on weather condition, mathematics, currency conversions, definitions, etc. – are going to just enter their question into Google, anticipating a pertinent answer. That’s the start of the long-tail resurgence which is occurring right now.

User Intent: The Secret to Improved Conversions

The best factor about a long-tail keyword is that you can instantly learn about user intent. Most SEO professionals concentrate more on positioning the page on top of SERP, but that’s only the beginning of the game for the website owner.

The final goal in most cases is to increase conversions: to make people will click, to make them purchase, to subscribe… to make people commit a certain action on the website that eventually turns to revenue.

Long-tail keywords are incredibly revealing. You don’t have to run A/B tests or guess what the user desires; you can almost always be assured what the user is seeking. A simpler insight of user intent is tremendously helpful for conversions, and will directly impact your ROI across all efforts.

Author: Dr. Kavita

Dr.Kavita is a Professional Blogger, Digital Content Specialist, Digipreneur, Coach, Doctor and a Certified Digital Marketer. Her favorite digital marketing strategy to maximize ROI for her clients is Inbound Marketing. She is the Founder of Blogela.

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4 Comments

  1. Hi Dr. Kavita,

    Thanks for sharing such a lovely, indepth post about the significance of Long tail keywords.You have shared some lucrative tips which are indeed beneficial for better SEO.

    Keep sharing 🙂

    Regards

    Mairaj

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  2. Hi Dr.Kavita,

    Great Insight on the explanation of long tail keywords, I use to wander why google use long tails keywords to give better results to the users.
    This blog had some reasons and explanations for that which made me understand the long tail concept and how it improves conversions for mobile seo.

    Post a Reply

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