Next Google Page Rank Update-Facts that Matt Cutts Wants Everyone to Know
All webmasters and bloggers are probably aware that the next Google page rank update is expected anytime soon. Considering that the last update was on August 3rd, the next page rank update might be on November, 3rd, 2012 ( in all probability).
What Will Be the Next Google Page Rank Update Outcome?
Just like all the past updates, the upcoming page rank update will also turn out to be okay/ good / horrendous for webmasters. No one would possibly want to get a lower page rank with the subsequent update because such a situation is considered as falling from grace. I have already created 2 posts; the first one describing all about Google page rank and next one on tips to increase Google page rank of your blog / site.
But this post is focused on finding out what factors cause a drop in Google page rank of your blog / site and who else could guide us better in this direction than Matt Cutts, who is the head of Google Webspam Team.
3 Factors That Can Drop Your Google Page Rank (By Matt Cutts)
Matt Cutts has described in detail about the 3 factors that lead to a drop in Google PR (page rank) of any website / blog. According to him, the first reason is when sites that were linking to your site stop linking. The second reason is weird internal linking or canonicalization issues. Finally, the most important reason is indulging in paid links.
Explanation of ‘Sites Stop Linking’
In order to understand this reason, it is first necessary to understand the importance of links to page rank. Page rank is assigned by Google based on the number of sites that link to your site. But that does not necessarily mean that sites having higher number of links enjoy higher page rank. The links to your site are evaluated on the basis of quality.
When a website owner feels that your site has relevant and high quality information on a particular topic, he / she decides to refer their visitors towards your site, via back links. When many sites link back to your site, Google sees this as an endorsement of your site (in terms of quality content) by other sites. So more the number of endorsements, higher is your page rank.
Now, suppose that the sites that were previously endorsing your site by sending back links to your site suddenly stop linking. This is seen by Google as a drop in quality of your site content, and as a result it decides to lower your page rank during the next Google page rank update.
Explanation of Canonicalization Issues
In order to understand this further, we need to first understand what canonicalization actually means. Canonicalization is the procedure of selecting the best URL when there are a number of alternatives, and it generally refers to home pages. For instance, a single site can be represented by a variety of different URLs as follows:
This means that a visitor can type in any of the 4 example URLs above to reach the home page of this site. Even though humans can understand that all the different URL examples lead to the same home page, search bots may not think so. For them www.abc.com is totally different site from www.abc.com/index.html. This confusion can force the search engines to consider such sites as having duplicate content and therefore penalize them. CONTINUED ON NEXT PAGE