More Niche Keyword Research Tips for Starting Niche Websites
This is the latest post in the niche websites series and in case you have no clue about what’s going on, you must read the previous posts on niche blogging right now, before you proceed any further. Okay, for those who are on track with my updates, come let’s dig deeper into niche keyword research.
Niche Keyword Research Tips
In the previous post, I mentioned how to kick start your niche research. Brainstorming for niche ideas was discussed in detail in that post. Now you have picked a niche, but do not have a list of keywords.
How will you plan and create content for your niche websites unless you have a decent amount of keywords? Okay, here’s what you will do. First of all, go sign up for a free tool called the Google Keyword Planner. Now you must look around and familiarize yourself nicely with this handy little Google adwords tool, because it is the best free keyword research tool for niche business and chances are that you are going to use it a lot in your niche keyword research.
Adwords Tool for Finding Niche Keywords
Okay, so the first things first. Put in your chosen niche into the first column that says, ‘search for new keyword and ad group ideas’ and select the category from the 3rd column. Now hit the button that says, ‘search ideas’.
You will be taken to a new page that has a huge list of keywords, but if you look closely you notice that you have 2 options; the first is ad group ideas and the second is keyword ideas. Pick the second option and you will see the list of keywords that are related to your niche.
The best part is that you not only have a list of niche keywords but you also have additional vital information like the volume of searches being conducted every month for each of them and also the advertiser competition and the approximate CPC (cost per click) that you will be paying to bid on it.
Obviously the CPC of each keyword is different and sometimes you might find a huge variation between the CPC amounts. Why is that? To understand this, and let me remind you, it is crucial to understand this if you want to earn how to set up niche websites and how to do keyword research for them.
CPC and Niche Keyword Research
When you pick a niche, there could be a variety of phrases and words that relate to it. For example, let’s take up a niche like ‘online business’ for illustration. There could be a hoard of words and phrases related to it like, the best online businesses, online business scams, start online business free, online business magazines, starting a online business etc.
But look at these keywords now from an advertiser’s point of view. Will you bid on a keyword like start online business free, if you are looking to sell some paid information/ service that teaches people how to start an online business?
No you wouldn’t. Because if you did, you would get only those folks who are looking for free stuff and they are not going to pay you a single dime even if you promised them a million dollar successful online business model.
Targeting the Right Keywords for Niche Websites
So by now you understand how important it is to have a clear idea of how all this works. Monetization of niche websites can be done in many ways, but each money making method that you choose should be backed up with lot of research and planning.
Scenario #1- Monetization with Google AdSense
If you plan to monetize your niche websites with Google AdSense, you must focus on the CPC values of the keywords that you pick.
If you focus on a keyword that brings in lots of organic traffic but is of no value in terms of CPC, your targeting is not on track. On the other hand, in this case you must choose keywords that ensure a neat amount per click and also bring in good traffic from search engines.
Scenario #2- Monetization With Affiliate Marketing
This is the monetization method of choice of majority of the niche websites around and if that is so in your case too, you should focus on getting traffic more than anything else. If you focus on CPC here and in the process overlook traffic pulling keywords, then that would be a great loss.
Scenario #3- Monetization By Advertisements and Sponsorship
Many niche websites have focused on doing this and are successful too. But for that your website needs to be something more than the other websites in the same niche. What does your website have that other’s don’t?
Well, that is your USP (unique selling point) and it is your USP that attracts private ads and sponsors to your niche websites.
This is also the most profitable niche website monetization method by far. You probably have heard the saying that ‘You get what you pay for’ and it is absolutely true in this case.
Do not expect to make millions using free and cheap niche keyword research tools. If you want to make money with niche websites, then here’s the secret.
Long Tail Keywords and Niche Website Success
The secret to having a successful niche business is to find, focus and monetize long tail keywords of your niche. What does long tail mean? Initially coined by Chris Anderson, long tail refers to those products that are less popular but have more selling capacity.
I think all that is necessary for you to understand as a wannabe successful niche business owner is this (read this carefully and store it in your memory forever):
Long Tail Keywords Are the Secret to Successful Niche Websites
More About long tail keywords, how to find long tail keywords, how to choose the best long tail keywords etc and lot more in the next post/s. Until then stay connected, by subscribing to my blog and like Blogela on Facebook.