Profitable E-commerce Tips for Work At Home Moms
If you’re looking for opportunities that suit work at home moms then the idea of owning and running an ecommerce site is something you should certainly consider. Ecommerce refers to any site that sells products through an online storefront.
People use eCommerce sites to sell everything from homemade crafts to designer watches. You can use the internet to sell just about anything these days, which is good news for the work at home moms looking for a good business opportunity.
Read on to find out more about starting your own eCommerce site.
How Can Work at Home Moms Choose the Right eCommerce Product?
The one thing that can make or break your chances of success in eCommerce is your product choice. You can’t just pick a product line because you like it or you have a feeling that it will sell well. You need to do research beforehand to make sure it is a good idea.
The first thing you should look into is profit margin, or how much you’ll be able to make on each item you sell. The higher the profit margin the better. This part of the process can take some time because it involves getting in touch with manufacturers and seeing how much you can buy the products for and how much you can expect to get when you include a mark-up.
During this process you can also find out how popular the item is by doing some research online. It doesn’t matter if the profit margin is 90 percent if no one wants to buy the product.
Likewise, the product might have a large profit margin but if it’s going to cost a fortune to ship then you might want to stay away. Don’t forget to consider the amount of competition you’re likely to face in any particular niche.
The best choice will have a mix of all the attributes listed above. Take as much time as you need to research because it will pay off in the long run.
Tips for Work at Home Moms to Market Your e-commerce Site Well
You might have low prices on the greatest stuff in the world in your store, but it won’t matter if no one can find your website. You need to use search engine optimization techniques to make sure that people end up on your site when they’re looking to buy.
This process is similar to SEO you might do for a blog or other sites focused on content, but instead you’ll be focusing on the products. You can still use blogging techniques to get people to your site, however. Depending on the level of competition in your niche, you might also need some PPC (pay per click) advertising to generate traffic to help get more sales.
With PPC, your advertisements will show up for certain keywords and you pay when people click on them to visit your site. Then it’s just a matter of making sure your design and prices are enticing enough to close the sale.
Customer Service Is King In E-commerce
The work isn’t over once you’re up and running and are starting to get orders. This is when the work you’ll be doing the majority of the time, actually begins. You can rely only so much on SEO and PPC to generate traffic, and no amount of marketing will help you if you are known as an unreliable seller.
Customer service, or lack thereof, can lead your business to failure even if you’ve done everything else very well. Think about the last time you had a bad experience with an online seller. Depending on how bad it was, you might have gone as far as to write a bad review of the site. If you don’t do a good job the same thing could happen to you and your business.
The internet isn’t like a traditional store, where people might not have as many options. Unless you’re creating a unique product to sell, your customers are perfectly able to buy from other sites. You have to do everything in your power to make sure they have a good experience and want to buy from you. Who knows, they might even write a rave review and send even more traffic your way!
E-commerce business is the perfect option for work at home moms who are looking for a great way to make money. If you follow these tips you’ll be well on the way to success in your venture.
Carolyn works for Ordoro, which makes business easier with inventory management software at https:/www.ordoro.com/ that integrates Shopify, 3dcart and Big Commerce.