The subject of search engine optimization is very complex owing to a number of things experimented and tested by different people.
Constantly Changing SEO Specs
All the major search engines particularly Google is seen updating its algorithms and posing different set of rules for SEO, which makes this task more challenging. Hence with these algorithms getting tweaked consistently, the number of search results is seen badly affected for different sites trying various SEO strategies.
At such junctures, determining some of the best course of action is really impossible, however, you could see a couple of SEO techniques or strategies, which are going to help you a lot in leading in the search result business. These could be useful for all the SEO consultants especially the novices, while the seasoned people knowing them could treat these as reminders to device quality SEO strategy. Here are the latest 2013 SEO strategies, which could prove beneficial for the beginners, have a look at these
Produce High Quality Content
This SEO strategy could be called as an evergreen strategy, which will help you in dominating in your search results not only in 2013 but also in the coming future. Content will remain as the king for long in the perspective of search engine optimization world. However, it is important that you produce content for the readers or consumers and not just for the search engines. Of late, Google has come up with more stringent rules over producing high quality content.
Now, search engines despite not being human could gauge the quality of content. Hence content with stuffed keywords, repetitive sentences, too lengthy volume of words, grammatically poor and wrong spelling content are not indexed by the search engines. In order to dominate in the SEO, it is important to stick to this rule and produce quality articles, which are not only interesting but relevant to the readers.
Links and backlinks are considered as important elements of search engine optimization. The more the links you have the more visible you become over the search engines. Once you decide upon the ways of generating different links, people like the novices simply want to include any and every link for their optimization efforts.
But of late, Google has started looking for websites carrying diverse kinds of link portfolios. Hence if all the links over your site comes from social media websites, according to the Google’s norm, you are supposed to generate links from some other sources as well to stay ahead in visibility of your site over search results. In the same way, if you have links from other resources, adding links from social media sites will also give you good results.