Why Does My Business Social Media Strategy Suck?
Social media is quite a happening thing. Nowadays it has gotten really tough to find even a single person who does not have a social media profile online. Definitely then online business owners cannot be left far behind, right? But out of the tens and thousands of businesses online, how many actually benefit from a social media presence?
Social Media and Online Business
Social media is actually a very handy tool and if used rightly can help online businesses to a huge extent. But one look at the numbers and they reveal a very gruesome fact. Majority of the small business are unable to derive any tangible benefit from social media. Is your business among them?
If you just nodded your head in agreement, then this post is for you. Read on to see what you may be doing wrong and what you can do to make amends and get your social media strategy back on track to benefit your online business.
Social Media Mistake #1- Stretching Your Time Too Thin
New social media sites are appearing over the internet faster than you can say 1, 2, 3 and it is human tendency to want to check all of them out. You really cannot blame people for this one. Businesses are after all run by people and people tend to get affected by temptations. That’s okay but when things go out of hand it is better to step in and get a swift reality check done.
Ask yourself if your business should be represented on every new social media site that appears each day? Is it worthwhile to spend all that time on these sites, trying to build a customer base / audience for your business?
What I suggest is that you pinpoint just the top 3 of the social media sites that actually will benefit your business, where the amount of time spent will actually translate into business and focus on them. Leave the rest and ignore them.
Social Media Mistake #2- Unproductive Communications
Communication by itself denotes an exchange of ideas between two or more people. If one person is doing all the talking, it definitely does not constitute communication. Make it easier for your fans, audience or customers to exchange their views about your product / service with you.
Social Media Mistake #3- Underselling
While it is a common trend for most of the businesses to abuse social media sites with their over exuberant selling, there are many businesses that take the opposite route. Underselling or non-selling is also another dampener for your business. You must learn the exact balance between both and opt for the middle route.
Set up a rule for your business about how many interactions with your audience (or to use a better term- potential customers) will be done before launching your sales pitch. Maybe 2/ 3 interactions is a good number.
Social Media Mistake #4- Shooting Your Business In Its Foot
Your business should be focused about the image it wants to display or impress upon the masses in general. What this means in simple terms is that if for example, let us say your company sells organic or environment friendly products? In such a case people naturally expect to deal with a company that displays high responsibility and has high values and principles. Don’t ruin all that by posting dumb messages, funny jokes or videos that have nothing to do with your product or your company values.
It is not very uncommon to see business owners do such silly social media marketing moves. The general impression is that humor and sex sell like hot cakes. There are a lot of businesses that consider incorporating both of these into their social media marketing with disastrous results. Don’t be one of those idiots!
Social Media Mistake #5- No Schedule No Planning
When you post messages or posts or tweets on social media, they tend to catch the attention of the users who are online at that time. Not everyone is going to be online simultaneously keeping their fingers crossed to “sight” your posts.
You need to have an automated system to send out frequent updates and you also will have to schedule them at frequent intervals.
Don’t post a flurry of posts and then sit twiddling your thumbs doing nothing for a couple of days, and then start posting again. That does not work.
Hope your online business will benefit from this post and not repeat the same mistakes that other companies and businesses have previously done, endured losses and are now crying over.